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Roger L. Martin

A New Way to Think

Your Guide to Superior Management Effectiveness

Ebook (EPUB Format)

If you could imagine the ultimate guide to the essentials of strategy and management, from one of the world's top business thinkers, what would that look like?It would look like this book. Over a stellar career, Roger Martin has advised CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a model—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the response was typically to just apply it again—with greater enthusiasm.Martin took a fresh, critical approach to hel… Mehr

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Produktdetails


  • ISBN: 978-1-64782-352-8
  • EAN: 9781647823528
  • Produktnummer: 37847892
  • Verlag: Harvard Business Review Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 256 S.
  • Plattform: EPUB

Über den Autor


Roger L. Martin is Professor of Strategic Management, Emeritus, at the University of Toronto's Rotman School of Management, where he served as Dean (1998-2013). In 2017 Thinkers50 named him the world's number one management thinker. He has published twelve books, including When More Is Not Better and Playing to Win (with A. G. Lafley). Martin is a trusted strategy adviser to the CEOs of many global companies. A Canadian from Wallenstein, Ontario, he holds a BA from Harvard College and an MBA from Harvard Business School.Connect with Roger L. Martin at:rogerlmartin.comtwitter.com/RogerLMartin

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