100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
Weitere Autoren: McDonald, Malcolm
- ISBN: 978-1-398-69353-1
- EAN: 9781398693531
- Produktnummer: 34824580
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 304 S.
- Masse: H23.4 cm x B15.6 cm x D2.4 cm 603 g
- Gewicht: 603
Über den Autor
Martin Newman is founder and chairman of a global e-commerce and multi-channel consultancy, Practicology, and a non-executive director for White Stuff. He has headed up multichannel operations for brands including Burberry, Ted Baker and Harrods. He is a global thought leader and advisor to the boards of numerous international brands.Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world's leading multinationals and has written over 40 books, including the bestseller, Marketing Plans.
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